Audio/ Visual ideas & goings on.
Jonas Akerlund has quite the reputation for making some of the most stylish and creative music videos out there. Having worked with Madonna and GaGa his position is firmly set as the go-to-guy for an immaculate, attention grabbing promo. Despite his vast collection, including Christina Aguleria’s “Beautiful” and Madonna’s “American Life”, the two videos below are perhaps my favourite. Having sung his praises, I will point out that I am greatly disappointed in his latest work on Britney Spears’ video “Hold It Against Me” which is simply terrible, lacking in any real substance or style.
Firstly, Maroon 5 “Wake Up Call”, with gorgeous typography and a fast paced adventure in notable Akerlund theatrical trailer style.
Lady GaGa’s “Telephone” has some fantastic production design and captures the surrealism that GaGa’s brand is all about.